On September 5, 2019, the launch of Chevrolet's brand-new model was held at Guangde Testing Ground, a "test site" in Asia. Creation gained people's eyeballs at this conference, which is the same as the scenery. The success of the Creation Conference can not be separated from the powerful help of the LED display screen.

     Automobile industry is an important part of China's industrial manufacturing. After joining the WTO, the automobile industry has also ushered in the great development and prosperity of the industry. From August 30 to September 1, 2019, the China Automobile Industry Development (TEDA) International Forum was held in Tianjin. Luo Junjie, deputy director of the Equipment Industry Department of the Ministry of Industry and Information Technology, introduced at the forum: "As an important pillar of the national economy, the automotive industry has maintained growth for 28 consecutive years, with 10 consecutive years of high production and sales. In 2018, China's automotive production and sales reached 27.089 million vehicles and 28.081 million vehicles, respectively." The prosperity and development of China's automobile industry will surely lead to the rise of automobile exhibitions, automobile enterprises will continue to research and develop automobiles to meet the needs of the consumer market, and more automobile conferences will arise when new models are put on the market.

     The conferences and exhibitions in the automotive industry have expanded the incremental market of the LED display industry.

       The main purpose of automotive companies holding new automotive products conference and exhibition is to let the audience know more about automotive performance, over-control, technology and other aspects. In order to transmit more information to the audience, an auxiliary display terminal is needed. In the real-time performance of automobiles, enterprises need to synchronously switch the performance of automobiles to the display terminal. Due to the size of the display terminal, most display terminals can not meet the specific viewing needs of people. LED display screen can be infinitely spliced. It is suitable to be used as display terminal of display performance in publishing fairs and automobile exhibitions. Automobile conferences and exhibitions have great requirements in the automotive performance area. Larger performance area requires more LED display area to meet the different viewing requirements of the audience in each location. At the Chevrolet Creation Conference, more than 1300 square meters of LED display screen were selected. Thanks to the vigorous development of China's automotive industry, new product launches and automotive exhibitions of automotive enterprises will continue to increase in the future, and the demand for LED display screen will continue to increase, which will increase the growth market of LED display screen.

     While increasing the incremental market of LED display, automobile press conferences and exhibitions also put forward higher requirements for the performance of LED display in publishing conferences and exhibitions.

     First of all, while satisfying the basic traditional display function, the LED display needs creative display according to the specific situation of the press conference and auto show to create a gorgeous and colorful picture to attract the audience. Creative display LED display can be used as a separate unit for creativity, such as the creative shape of the LED display, according to the needs of the scene to set different shapes of the display screen. Arc, circular, dislocation and other creative mix installation of LED display screen will give people a visual impact. In addition, creative display LED display can also be integrated with other elements. LED display has rich experience in stage design. LED display companies can use the stage design experience of Dangmei for reference in automobile conferences and automobile exhibitions. LED display can combine lighting, music and other elements to synthesize on-site automotive content information needs in-depth creativity.

     Secondly, the full display of automobile performance, over-control, science and technology in automobile press conference and automobile exhibition will further tap more display performance of LED display screen. New automotive product launches and high-end auto exhibitions have higher requirements for the display quality of LED displays.

     In recent years, with the development of the trend of micro-spacing of LED display, the related technology of LED display Mini/Micro LED has been maturing, and the peripheral technologies such as 4K, HDR have been continuously upgraded. The picture quality of LED display has also been further improved. While the quality of LED display is improving, it also gains more weight for LED display to occupy the high-end auto exhibition and conference market.

     While entering the high-end automobile exhibition and press conference of LED display brings new development opportunities to the enterprises of LED display, there are also some problems that need to be paid attention to when the enterprises of LED display enter these fields. In high-end automobile exhibitions and conferences, because of the close viewing distance and long viewing time of LED display, the brightness should not be too high, so the design of anti-glare and dizziness should be adopted in the production of products. High-end auto exhibitions and conferences require higher refresh rate of LED display screen. High-end auto exhibitions and conferences often have cameras and cameras to take pictures and videos. If the refresh rate, brightness and gray level of LED display in the conference and exhibition are not up to the standard, the water ripple or mole ripple will appear in the photographs or photographic pictures, which will not be conducive to the promotion of the automobile brand, and will undoubtedly be a major loss for the automobile brand. * This is also not conducive to the further development of LED display in the high-end auto show and conference market.

     The vigorous development of the automobile industry has brought more opportunities for the development of LED display enterprises. The enterprises in the LED display industry should seize the opportunity to promote the overall development of the LED display industry. Faced with the problems encountered, only by striving to find better solutions can we continuously expand the LED display industry to a broader market.

Source: Huicong LED screen